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6 proven ways to increase engagement on Instagram in 2023

Instagram has become one of the most powerful social media platforms, with over 1 billion active monthly users. As a business owner, influencer, or simply someone looking to build their brand, having a strong presence on Instagram is crucial. 

But with so much competition, it can be challenging to stand out and engage with your audience. To help you reach your goals in 2023, we have compiled a list of 6 proven ways to increase engagement on Instagram. 

  1. High-quality content

High-quality content is key to boosting engagement on Instagram. This means posting visually appealing images and videos that align with your brand and attract the attention of your target audience. 

By consistently providing value through high-quality content, you can build a strong following and increase engagement on the platform.

  1. Relevant hashtags/geotags

Hashtags allow users to discover your content when searching for a specific topic, while geotags enable users to discover content from a particular location. 

When using hashtags, aim for relevance and make sure to include both popular and niche-specific tags. Geotags can also help you reach a local audience and increase your exposure to users in your area.

Using these tools effectively can increase the reach of your posts and attract new followers, leading to increased engagement on your account.

  1. Collaborate with influencers/brands

By partnering with other users, you can tap into their following and gain exposure to new potential followers. Collaborations can take the form of shoutouts, product mentions, or co-created content. 

When choosing collaborators, look for brands or influencers that align with your values and target audience. Effective collaborations can lead to increased visibility, engagement, and a growing following.

  1. Analyse your audience and adapt strategy accordingly

Analysing your audience and strategies is essential for boosting engagement on Instagram. Understanding who your followers are, what they are interested in, and when they are most active, can help you tailor your content and posting schedule to better meet their needs.

Regularly using Instagram’s analytics tools, such as Insights, can provide valuable information about your audience and their behaviour on the platform.

By using this information to adapt your strategies, you can increase the relevance and impact of your content, leading to higher levels of engagement from your followers. Regularly evaluating your strategies and making data-driven decisions can help you stay ahead of the competition and reach your goals on the platform.

  1. Use new Instagram features

By utilising new features on Instagram, you can stay up-to-date and grow instagram followers easily.

New features such as IGTV, Reels, and Live provide new opportunities for you to showcase your content and connect with your followers in new ways.

For example, IGTV allows for longer-form video content, Reels enables you to create short, eye-catching clips, and Live allows for real-time interaction with your audience.

By incorporating these new features into your content mix, you can keep your followers engaged, increase your reach, and stand out on the platform. Staying on top of new developments and incorporating them into your strategy can help you build a successful and engaging presence on Instagram.

  1. Run contest / giveaways

Running contests and giveaways can be a highly effective way to boost engagement on Instagram. 

These promotions can encourage your followers to interact with your content, generate excitement, and attract new followers. 

When running a contest or giveaway, make sure to clearly state the rules and provide a prize that is relevant and valuable to your audience. You can also use creative themes and hashtags to increase visibility and reach. 

Running regular contests and giveaways can not only increase engagement on your account, but also help build a sense of community among your followers. 

By offering exciting and interactive promotions, you can keep your followers engaged and attract new ones to grow your presence on the platform.

Final thoughts

In conclusion, there are many effective ways to boost engagement on Instagram. From consistently posting high-quality content, to utilising hashtags and geotags, collaborating with brands and influencers, analysing your audience, using new features, and running contests and giveaways, the key to success is finding the strategies that work best for you and your target audience. 

By implementing these proven tactics and staying up-to-date with new developments, you can build a strong and engaged following on Instagram.


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