According to research, 67% of business-to-business buyers begin the process of purchase with a broad online search.
Search engine optimization in digital marketing is constantly changing and it can be hard to keep up with the latest trends.
If you want your website to rank well in search engines, you need to stay ahead of the curve. But with all of the changes that Google makes to its algorithm, it can be tough to know what is working and what isn’t.
But don’t worry. Keep reading as we’ve put together a list of 7 SEO trends that will help you stay ahead of the competition in 2022. These tips are based on what we are seeing work well right now, so make sure to implement them on your website ASAP!
1. Mobile-First Indexing
In 2022, Google will continue to prioritize mobile-friendly content in its search results. This means that if your website is not optimized for mobile devices, you could be at a disadvantage. Make sure your website is responsive and easy to navigate on smaller screens.
Most people use mobile devices to search for information, so it is important to make your website accessible to as many people as possible.
You can make your website mobile-friendly by using a responsive template, optimizing your images and videos for mobile devices, and using clear and concise text.
2. Voice, Visual and Video Search
With the popularity of voice-activated assistants like Siri and Alexa, it’s no surprise that voice search is on the rise. People are using voice commands to search for everything from local businesses to product reviews.
As a result, it’s important to optimize your content for voice search. This means using natural language and long-tail keywords that people are likely to use when speaking into their devices.
You can optimize your content for voice search by adding long-tail keywords, answering common questions, and using a conversational tone.
Now, let’s talk visual search. Visual search is a relatively new phenomenon, but it’s growing in popularity. People are using image search engines like Google Images to find products, inspiration, and more. As a result, it’s important to optimize your images for visual search. This means including descriptive alt tags and file names, as well as making sure your images are of high quality.
And to complete the set, video SEO is also on the rise, and it’s expected to be one of the most important trends in 2022. People are searching for videos on a variety of topics, and those that are optimized for search engines are more likely to be found.
This means creating transcripts of your videos, including keywords in your titles and descriptions, and making sure your videos are hosted on a site that is easy to find.
3. User Experience
In 2022, the user experience will be more important than ever when it comes to SEO. Google is increasingly focused on providing the best possible user experience, and websites that don’t meet this standard will be penalized. This means ensuring that your website is easy to navigate, fast-loading, and free of pop-ups and other intrusive elements.
To ensure a positive user experience, make sure your website is easy to navigate, fast-loading, and free of errors. You should also consider using a popup blocker and ensuring that your website is mobile-friendly.
4. Guest Blogging
Guest blogging is still a viable SEO strategy in 2022. In fact, it may be more important than ever. Guest blogging allows you to reach a new audience, increase your website’s authority, and build relationships with other bloggers.
To get the most out of guest blogging, make sure you only publish high-quality content on reputable websites. You should also include a link to your website in the author bio, and make sure that the blog you’re publishing on is relevant to your niche.
You can learn more about guest blogging here.
5. Social Media
In 2022, social media will continue to play a key role in SEO. Facebook, Twitter, and other social networks will be used by Google to determine the quality and authority of websites.
To improve your SEO, make sure you’re active on social media and that you’re sharing high-quality content. You should also make sure your website is easy to share on social media.
6. Structured Data
In 2022, structured data will become even more important for SEO. Google uses structured data to understand the content of websites and to provide relevant search results.
To add structured data to your website, you need to use the right markup language. Schema.org is the most commonly used markup language, but there are other options available as well.
Structured data has many benefits like improved click-through rates, higher organic rankings, and increased visibility in search results.
7. Artificial Intelligence
Artificial intelligence is becoming increasingly important in SEO. Bots are being used to crawl websites and analyze data, and machine learning is being used to improve search results. As a result, it’s important to make sure your website is AI-friendly. This means using clear and concise titles, meta descriptions, and headings, as well as providing ample high-quality content.
Google’s RankBrain algorithm is already using AI to determine the ranking of search results, and this is likely to continue in 2022.
To improve your SEO, you need to make sure your website is using AI. You can do this by using machine learning algorithms to analyze your website data, and by using AI-powered tools like Google RankBrain.
Stay Up-To-Date With These SEO Trends in 2022
SEO is an ever-evolving field, and it can be hard to keep up with the latest changes. But if you want your website to stay ahead of the competition, it’s important to know what trends are on the horizon.
That’s why we put together this list of 7 SEO trends that will be in 2022. We hope this article has helped and given you some clarity on your current business SEO strategy.
If you want to learn more about any of these topics, check out our blog for more information.