Utah is home to over 200,000 small businesses across various industries, from retail trade to accommodation and food service to health care and social assistance. With the sheer number of micro-enterprises in the state, competition can get intense.
If you own or run a small local business operation in Utah, how do you set yourself apart and connect with potential customers within the area? The answer lies in local SEO, a key element offered by Utah-based search engine optimization services.
Local SEO is critical in today’s business landscape, given the current consumer behavior and emerging trends. It offers many benefits, some of which are discussed below.
- Local Search Terms Are More Visible to Search Engines
Consumers today have become more selective when it comes to searching for sources of products or providers of services. Specifically, terms like “near me” or “in Salt Lake City” are becoming more popular. What is more, these searches are more likely to generate quality leads.
Around 76% of people who use their smartphones to look for a product or service visit the retail shop within the day, and 28% of them end up making a purchase. With this trend, search engines are paying more attention to local keywords.
- Local SEO Connects You With Your Potential Customers in the Area
As your ranking soars among search engines, you will be able to secure one of the top spots in the search engine results pages or SERPs. This benefit is important because most people do not have the patience to check out several SERPs, often choosing one from the first few options offered. Hiring Utah-based search engine optimization agencies to boost your search rankings will make it easier for local customers to find you.
- Organic Traffic From Local Searches Are Easier to Convert
Local searches are typically done by people with an immediate need for a product or service. It means that they have the intention to make a purchase even before they go online to get information. Therefore, if you put your products or services in front of potential customers at this exact moment, you are more likely to generate a lead with a high chance of leading to a sale.
- Local SEO Is a Cost-Effective Marketing Strategy
It could take you a lot of time and effort to update your business information in online directories. Still, most online tools for local business listings like Facebook and Google My Business are free. Take the time to focus on local SEO. You can boost your online visibility among potential customers in the area without spending a lot of money, making this component of SEO a cost-effective marketing tool.
- Lets Boost Chances of Winning Competition
Since all businesses understand the importance of being on top of the local SERPs, your competitors also utilize local SEO efforts to boost their marketing strategies. If you did not take advantage of this tactic, it would be challenging for you to be on top of the competition. In addition, your target customers will have a hard time finding your business if they need your products or services. If you are running a small business in Utah, reaching out to all possible customers can help you survive in your industry.
- Free Local Advertising
Online listings can help boost your rankings and make your business more visible to search engines. Even better, it can be considered as a free source of local advertising. The process of putting key information about your business online helps promote your brand. You can take this opportunity to highlight some of your products or services and introduce them to residents in the area.
- Local SEO Helps You Get Reviews From Customers in the Area
Most local listing directories allow previous customers to share their experiences with a product or service through online reviews. You may use this feature and encourage your customers to provide feedback that will help future customers in making their decisions.
- Local SEO Allows Businesses to Understand Customers Better
Companies can better understand what their customers want and need with the help of Google keyword research. You can analyze the queries used and the content currently available online to answer their questions. You may use the information to find the best strategies to help them get their desired answers and find a way to create a better digital marketing tactic for boosting the business.
Local SEO matters to every business in Utah since it helps people make the presence of business known in the local community. It can help allow your business to survive and become more successful in 2021 and beyond.