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Ecommerce 101: Everything You Need to Know About Conversion Rates

About Conversion Rates
Image Source: Medium

If you’re running an online business, you must know that conversion rates are key to success. In the world of eCommerce, conversion rates are king. A high conversion rate means more sales and more money in your pocket. 

To achieve a high conversion rate, it’s essential to understand what it is and how to improve it. In this post, we’ll break down everything you need to know about conversion rates and offer tips on how you can better convert your leads into sales.

So, What is a Conversion Rate?

Simply put, a conversion rate is the percentage of website visitors who take the desired action, such as making a purchase or signing up for a newsletter. This number is calculated by dividing the number of conversions by the number of visits to your site.

For example, if you had 100 visitors to your site and five people made a purchase, your conversion rate would be 5%.

Conversion rates are significant because they strongly indicate how well your site performs. A high conversion rate means that you’re doing something right and that people are taking action on your site. A low conversion rate means that you need to improve your eCommerce conversion rate.

How to Improve Your eCommerce Conversion Rate?

There are several ways to improve your conversion rate, but the most important thing is understanding what’s preventing people from taking action. Here are a few tips:

Product Value Proposition

Your site’s value proposition is the key to convincing people to take action. You need to make sure that your offer is compelling and meets the needs of your target audience. 

For instance, if you’re selling a product, make sure that it’s of good quality and is priced competitively. It would help if you strived to turn a significant number of your visitors into customers.

Website Layout and Design

The layout and design of your site are also important. Make sure that your pages are easy to navigate and that the content is clear and concise. The format should be visually appealing and help guide people through buying.

Additionally, you should make sure that your site is mobile-friendly. A growing number of people are using their smartphones and tablets to shop online, so you need to make sure that your site looks good and is easy to use on these devices.

Clear Call to Action

A call to action is a critical element of any effective website. It would be best to make it easy for people to take action by including clear and concise calls to action on your pages. Use strong verbs and ensure that the buttons are easy to see and click. Also, make sure that the text is compelling and motivating.

Relative Value of Products

You should also take into account the relative value of your products. If you’re selling a high-priced product, you need to ensure that the buying process is easy and that customers are confident in their purchase. In contrast, if you’re selling a low-priced product, then you can afford to be a little more relaxed with the buying process.

If they perceive that the value of what you’re offering is greater than the cost, they’re more likely to take action. For instance, if you’re offering a 50% discount on your product, people will be more likely to buy than if you’re offering a 5% discount.

Confidence and Credibility

People are more likely to take action if they trust your site. Make sure that you create a credible and professional image by using quality design elements and providing accurate information. You should also back up your claims with testimonials from happy customers.

Trust seals can also help build trust and encourage people to take action. As such, it’s a good idea to include them on your site.

Exploration of Products

People will buy from your site if the user experience allows them to do a bit of exploration. Make sure that you provide plenty of information about your products and services. Create exciting and engaging content using interactive elements, such as zoom features and 360-degree views, to give people a closer look at your products.

Moreover, make it easy for customers to browse and purchase products by using filters and sorting features. It will help them find the products they’re interested in quickly and easily.

Product History or Narrative

People are also more likely to take action if they’re engaged in the story of your site. One way to create a connection is through the use of storytelling. Use compelling narratives to help people connect with your brand and your products.

Another way to create a narrative is through the use of product history. Showcase the origins of your products and how they’ve evolved. Use solid visuals and storytelling to create an engaging experience that will keep people hooked. Feel free to use videos and interactive elements to help tell your story.

Observe Your Traffic Quality 

Traffic quality is turning your website’s visitors into potential customers. If your site has a million views but won’t convert to sales or loyal customers, that’s low-quality traffic.

One way to achieve quality traffic is by optimizing your site for search engines. Make sure that you target the right keywords and use effective SEO techniques. You can also use paid advertising to generate targeted traffic.

Another way to improve traffic quality is by providing valuable content that people will want to share. Publish blog posts, create infographics, and offer free downloads. Additionally, you can use retargeting to show ads to people who have already visited your site.

The Urgency of the Product

People are more likely to take action if they feel a sense of urgency. You can create a sense of urgency by using time-sensitive offers and countdown timers.

You can also use social proof to encourage people to take action. For instance, you can show how many people have already purchased your product or how many people are currently viewing it.

Make sure that you use clear and concise calls to action to encourage people to take action. As such, it’s a good idea to use strong verbs, such as “buy,” “shop,” and “download.”

The Simplicity of the Buying Process

You need to make sure that the customer journey from when web visitors visit your site to check out is simple and direct. Ensure that your checkout process is easy to use, and provide clear instructions on how to place an order.

You can also make it easier for people to buy by using one-page checkouts and providing guest checkout. Another way to simplify the buying process is by using multiple payment options. It will give people the flexibility to use different payment methods that they’re most comfortable with.


When it comes to eCommerce, conversion rates are essential. By understanding the factors that influence conversion rates, you can take steps to improve them and increase your sales. Use the tips in this article to help you boost your conversion rates and increase your bottom line.

Written By

Salman Ahmad, the CEO and Founder of, is a prolific writer in the realms of tech, fintech, how-tos, and all things mobile, apps, and gadgets. With a passion for simplifying complex concepts, his informative articles serve as an invaluable resource for users seeking to enhance their digital proficiency and stay updated in the ever-evolving tech world. With an unwavering dedication to innovation and a relentless pursuit of excellence, he persistently propels GeeksAroundWorld to unprecedented milestones, empowering users and fostering a meaningful influence on their experiences.

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