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HOW LABELS CAN IMPACT YOUR MARKETING

HOW LABELS CAN IMPACT YOUR MARKETING

As a business owner, it is extremely important to figure out a marketing strategy that’ll help you boost your brand. All the efforts that you put into promoting your products come under the category of marketing. These can be anything from a good, old word-of-the-mouth approach to life sized billboard advertisements. While we are familiar with these conventional methods of marketing, we sometimes tend to overlook one of the key components of our product, the label. 

Just like your products are your brand’s identity, labels are your products’ identity, and you can’t really boost your business without selling your products, can you?

So how do labels help with branding? They frequently remind the customer of the brand they are using and distinguish your product from your competitors. They’re not just buying the product; they’re investing their trust and loyalty into the brand.

A good label should consist of the brand logo, name, and a catchy tagline to build your brand. It’s the first thing a consumer sees after being attracted to its appearance. So, a good label helps your product stand out and speaks to your customers about what your product is and what it stands for.

Let’s see how labels can impact your brand’s marketing:

Attract customers: Labels are a part of your product’s packaging. Even though it’s the production quality of your products that helps in selling them, it’s their packaging and in turn, labels that draw a customer’s attention to your product initially. 

The moment a potential customer picks up your product, they should be convinced to purchase it and that is where unique and effective labels come in. By including crucial information about your product on the label, you can turn a customer’s decision about buying your product from a ‘maybe’ into a ‘yes’.

Breed Familiarity: When customers enter the store to buy a product and are attracted to it, they don’t purchase it right away. They stop and look at the label, if it’s a brand that they’ve heard of by someone or in some ad, have seen it somewhere then the probability of them purchasing it increases manifold. A label reinforces familiarity, makes them feel as if they know the product or the brand on a personal level. Most of the purchase decisions are influenced by emotions in one way or another. Choosing a label that is strongly associated with brand’s values as well as people’s lives helps create a familiar, more cohesive brand image.

Breed Awareness: Suppose you launch a new product, and it hasn’t been advertised as much. When a customer walks into a store and hasn’t seen any of the advertisements of the product, it falls upon the label of the product to make a first impression on the consumer. Labels have vital information regarding the manufacturing, contents, and warnings for the use of the product and at the same time, act as the face of the brand. Brand awareness refers to the ability of consumers to easily recognize and recall when presented with various conditions. To achieve successful brand awareness, brands should design their products and labels such that they instantly attract the customers.

Build Trust: A customer’s tendency to buy your product is more when they’re loyal to your brand and feel a certain sense of trustworthiness when it comes to your brand. They trust that they’re being provided with the best quality products. But that only happens after they’ve used the product and found it reliable, or does it? The initial trust between a brand and customer is built when they see well-designed, high quality labelling and packaging. It acts as an indicator of the brand’s commitment to quality in regard to its products. This subtle element can have a large impact on a consumer’s likelihood to purchase the product. It also increases the likelihood of the person becoming a lifelong customer and of them buying other products offered by your brand.

Make a Product Stand Out: In a store, similar products are shelved together, so how does a product stand out? With so many choices in front of them, how to ensure that a customer chooses your product over the others? Setting your company apart from the competition is not always easy and becomes increasingly difficult in such a situation. There are many factors that come into play but its appealing packaging that wins this battle of attracting a customer’s attention. It is important to choose the best colors for the label and include all the vital information that distinguishes it from all the other products in the market. Even the graphics, fonts, design and all the other elements of the label matter as well so choose them wisely and make your product stand out.

Create a Cohesive Brand Image: Uniformity is very important when building a brand’s image and its marketing strategy. All the elements, no matter how different from each other, should come together in such harmony that the outcome is a successful product and brand. It is important for the labels and packaging of a product to accurately convey and implement the marketing message as they are often the consumer facing part of the brand. The more cohesive the elements of the product, the more marketable the product. It also helps in building a trustworthy image of the brand.

The main goal of any brand is to sell out their products and make it more successful with each sale. So, investing into the designing and labelling of your product with high Quality Label Printers should be a crucial part of your marketing strategy and is definitely worth it. 

 

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