Getting into Instagram influencer marketing is a great way to create more exposure for your business. However, this is not an easy task as it requires much hard work, dedication, and time to build up a strong and engaged following. But once you are successful in becoming an Instagram influencer, it can give your career a significant boost.
Instagram is a social networking service that lets users post photos and videos of their day-to-day life for likes, comments, and follows. It has over 800 million active users and is one of the most popular platforms for content marketing and influencer outreach. Influencer marketing has grown to be a more effective and promising approach than traditional advertising as it can offer high ROIs while providing credibility, authenticity, and reaching the right audience.
Social influence occurs when people’s opinions or behaviors are impacted by the actions of other individuals within their network, whether it is conformity, socialization, obedience, leadership, or sales and marketing. The goal of any type of social influence is to impact these opinions or behaviors, resulting in a purchase or conversion. Instagram has become one of the most powerful tools for social influencers to promote and sell products by using a variety of tactics, including hashtags and sponsored posts.
Instagram influencers are individuals who have built a large and engaged following on the platform due to their lifestyle, hobbies, job, or brand. They have a high level of trust and credibility among their followers, which makes them ideal for brands looking to connect with specific target audiences.
To increase engagement and reach on their social channels, Chobani partnered with influencers to share recipes featuring their yogurt products. The result was over 3 million views of the content, and the brand saw a 7% increase in yogurt sales.
As an influencer, it’s important to create content that reflects your personality and style. This will help to keep your content engaging, and also attract a broader range of brands for collaborations. Having consistent posting schedules will also have a positive impact on your engagement and growth. For example, if you plan to post Reels regularly, it’s best to batch them ahead of time so that you can stay consistent and optimize your Instagram algorithm.
To make you more attractive to brands, put together a media kit that showcases your social stats and top-performing posts. This will demonstrate your expertise in creating content that is relevant to the brands you want to work with. A sharable Instagram performance report is easy to create with Later’s Instagram Analytics feature, available on all our growth and advanced plans.
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Before you approach an influencer, consider their vetting process. Neil Waller, the co-founder of talent management agency Whalar, suggests using a simple mental model to assess if someone is the right fit for your brand: Based on their bio, Stories, and feed, you should get a clear sense of who they are as a person, what topics they speak about, and what their aesthetic is. If these factors align, it’s time to start the negotiation process.