Few new technologies are so promising for marketing and innovation like 3D product visualization. The demand is constantly growing and, as more money goes into the industry, it’s developing exponentially. Perhaps, you’ve considered the services of a 3D product rendering company for your business, but you’re not sure how to navigate that process. How to choose the right company? What should you expect from their services? How to tell if their work is top quality? How to estimate the price of the service?
When choosing the services of any company, one must follow some basic steps. When choosing a company in creative business, like 3D modelling, one must follow a few additional ones. Start with analysing a company’s website. Does it look professional? Is it updated? Does the company write in detail about its services and the production process? Do they have a portfolio? Who did they partner with? Can they offer any credentials? Is the payment process clear and trustworthy? Can you check what software they use? Be particularly aware of the lack of updates on the website. The pace of changes in this business is astonishing, and the companies need to stay up to date with the software and trends. 3D rendering companies in the UK are known for driving the changes in the industry.
In the creative business, portfolios are the key source of information. But, what should you look at? High-quality portfolios will include a variety of photo-realistic and non-realistic renders. Photorealistic images require more work and are more difficult to obtain. Check whether the shadows, lightning, and texture of various objects match with what you would expect from a photo. Pay special attention to the proportion of objects if they are presented in one image, one flawed item will ruin the whole work. See if the portfolio shows objects and landscapes of different textures. Nature, stones, water, velvet-like materials – they all require special texturing. Notice how many details you’ll be able to notice in a presented image. High-quality renders are in high resolution, with proper lighting and a great number of details.
Examine Portfolio for photorealism, proper texturing, detailing and accuracy, and lightning
Estimating how many things will take is one of the biggest challenges in the creative industry. It’s a process that is very difficult to assess. However, if you wish to have successful cooperation with a rendering agency, check how well they keep deadlines. It’s good to check forums and online reviews, whether they are reliable. Sadly, when companies deal with customers who do not understand the production process, they may stretch the deadlines, endlessly coming up with excuses why the visualisation is not ready. It’s simply unprofessional. You will agree on 2-3 deadlines for the model, render and corrections and expect your company to stick to them.
The same as in graphic or web design, a customer is allowed a specific number of corrections in the final product. Make sure that your company offers some, and you understand how many you are allowed and under what conditions. Good luck!