The business world has gone through some significant changes over the last decade and is continuing to move in new directions even as we speak. LinkedIn has emerged as a potential social media tool in the modern world that allows business firms, professionals, and industry insiders of all kinds to network and communicate with one another. The online network has made it possible for so many people to find solutions to the challenges they have been facing in their line of work. There are many factors for which it has become the number one platform for the B2B companies to market and promote their ventures.
If you still have not considered using LinkedIn for your marketing efforts, it is high time you do so. By having a LinkedIn profile for your brand, you can build and foster rewarding relationships. Moreover, you can generate the best leads for your business, establish business authority, thought leadership, and gain significant insights. In addition, you can perform intensive market research, enhance your brand reputation and develop online communities surrounding your brand and everything that it has to offer.
Here are some factors that make it significant to have a great LinkedIn profile for the growth of your brand.
It can help create brand awareness
LinkedIn is one of the best social media tools for increasing your online presence. Since people sign up with LinkedIn every other day, there is no shortage of contacts. Hence, companies can connect and interact with each other. LinkedIn offers multiple groups and personalized features used for boosting the online visibility of a company.
Brands can also use their LinkedIn profiles to improve their credibility and improve their market image. It is a powerful tool to manage your online reputation for business growth and development. The LinkedIn profile also allows people to check out the profile updates.
This method also works well with personal profiles and bio information as well. A good example of this can be seen with Moez Kassam, who has a website with personal information and several social media profiles and news articles online as well.
Thought leadership
Many LinkedIn features make it easier for professionals and brands to promote themselves as leaders or authorities in a specific domain. If you are keen on establishing yourself in thought leadership, you should create superior quality content.
Have an enhanced personal profile to encourage others to take an interest in what you offer. You can also participate in the LinkedIn communities to answer relevant questions. The LinkedIn network is a fertile ground for thought leaders and practice leaders that aim to establish themselves as trusted advisors. It is important to note that leadership and reputation increase along with influence. Since the primary objective of your presence on LinkedIn is networking, you can also use your profile to engage and interact with other influencers. Such influencer marketing is only going to boost your online presence at the end of the day.
Generating leads for making sales
LinkedIn is one of the popular networks for generating leads. Apart from using the traditional techniques like marketing interesting content that consumers can collect or use to generate traffic, LinkedIn can provide other methods of identifying and using potential leads and engaging them effectively to convert them into customers. Such tasks are carried out by analyzing the potential leads and networking with them. You can do so by sharing important content and responding to what they have to say. In this way, you can know which leads are worthy of your attention and which are not. By networking and interacting with potential clients and using LinkedIn to promote goods and services to them through LinkedIn can boost the chances to make sales.
The prospects and existing customers can use your LinkedIn profile to post their queries and use them to know what they are looking for. They can share existing content and like the content that you have online to bring new customers. You can use the LinkedIn profile for interacting with your leads and customers so that they get interested in your brand and everything that it has to offer.
Social CRM
You can use LinkedIn as the perfect social CRM tool for your business. With LinkedIn, you can study your prospective customers and have a better idea of what they want. LinkedIn allows you to use Social CRM applications and other tools that you can use to study and analyze the behavior of potential prospects. Most social CRM solutions get integrated with LinkedIn. Moreover, you can consider integrating Google Contacts with LinkedIn. The benefit of this feature is that it allows you to see everything that your contacts are going through at any given time on LinkedIn. It can provide you with real-time information on their tasks, preferences, and behaviors. As you try to target a particular contact, you can see all that information on LinkedIn.
Traffic generation
Link building along with traffic generation is one of the main goals of digital marketing, and this is something that you can easily do with LinkedIn. Similar to the other social media networks, LinkedIn comes with a social sharing option that you can use for sharing content with your status updates that can be seen on the homepage and on the LinkedIn Groups or communities you are a part of. The option works perfectly for all types of business-related content. Such business content usually gets shared more frequently through LinkedIn than Facebook.
Performing market research and gaining insights
LinkedIn is one of the best platforms for doing market research and gaining insights into the target audience. Therefore, so many businesses invest in creating their LinkedIn profiles. Establishing your own company’s LinkedIn profile can provide you with the leverage you need when you are trying to generate more business for your brand. So, if you are wondering how you can create your LinkedIn presence for business expansion, click here to know more about social media and online marketing methods to implement as soon as possible.
