If you’ve never thought about translating your website, you probably don’t realize how many sales you’re missing out on.
One recent study found that 76% of online shoppers prefer to purchase things with listings in their native language. 40% won’t buy something in another language at all.
The good news is that you don’t need to run out and master other languages. You can use website translation services to reap the benefits of having a translated website.
Not sure what those benefits are? Read on to learn more about the benefits of working with website translation services.
Broadening Your Target Audience
If you’re running your business from the US or the UK, it’s easy to assume that most customers speak English. However, the reality is that the vast majority of internet users are speaking another language and may not know English at all.
When you translate your website, you do increase the potential for sales, as we’ve already mentioned. You also build confidence, audience engagement, and trust with non-English speakers. Plus, translations can boost your SEO ranking around the globe, making it easier to connect with a wider target audience.
Giving Your Business a Competitive Edge
As of right now, most of the businesses that have sought comprehensive website translation services are the biggest companies in the world. Small and mid-sized businesses are lagging behind, and you can get ahead of the curve.
No matter where consumers live, they want to have options. Being able to access and understand smaller businesses from around the world is something that many customers are looking for. There’s no better way to blow away the competition than by tapping into a consumer base that no one else has yet touched.
Getting High-Quality Translations in Multiple Languages
Why should you work with a website translation company? It might seem tempting to run your business website through a free service like Google Translate, but there are a lot of reasons why you’re going to want to avoid doing this.
AI translators can’t account for things like nuance and colloquial meaning. Something directly translated from English to another language may not make a whole lot of sense and a clunky translation doesn’t inspire much more confidence than no translations at all.
Work with a service like translatemedia.com for the best results. For a low cost, you can translate your business website to a variety of foreign languages and the ROI will be more than enough to cover the cost.
Use Website Translation Services for Your Business Website
If you’re not using website translation services already, it’s time to start. The benefits far outweigh the costs and in the end, you’ll see a huge increase in revenue. Blow the competition out of the water by translating your business website.
Looking for more ways that technology and communication go hand in hand? Follow along as we cover all things tech, from computer software to gaming equipment. We review all sorts of products so that you can avoid the trial and error process.
