With the market getting more competitive, businesses of all sizes are vying for customers attention and having to quickly improvise and moderate their marketing strategies.
Whilst businesses are constantly striving to better adapt and maintain their presence in the market, many have opted to use toll-free numbers to enhance communication with existing clients and prospects.
What is a toll-free number, and how does it work?
A toll-free number is a telephone number that allows your customers to contact you from a landline or mobile without incurring any fees. As the owner of the number, you pick up the bill instead, giving them the incentive to call your business.
The great thing about toll-free numbers is that calls can be routed to a local telephone number and device of your choice – meaning you can manage your calls from anywhere in the world and establish a local presence in countries overseas.
There are lots of ways you can promote your toll-free number, from advertising it on your social media platforms to incorporating it in your marketing campaigns (e.g. billboards, radio and TV advertisements, etc.).
But before you order a toll-free number, there are a few important factors you must consider first.
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These include:
- What type of business are you running?
Toll-free numbers are used by businesses worldwide – ranging from new start-ups to small and medium-sized enterprises (SMEs), e-commerce businesses, franchises, local businesses, online traders, and more.
Having one of these numbers assigned to your newly-formed business or small enterprise is a great way to establish your identity in the market. If you operate an e-commerce business and don’t have a physical address, it can make your business look more professional and enables customers to communicate with you directly.
For larger corporations, toll-free numbers can help you keep one step ahead of the competition in an already heavily saturated market. You can divert calls to different departments to ensure that callers receive the best possible service.
- What will benefit your customers the most?
When setting up a toll-free number, you not only need to think about what’s best for your business but what your customers would appreciate more than anything, too.
For instance, if you’re a UK-based company with clients overseas, you want them to feel confident that they can contact you at any time (despite the time difference) and get the answers to their questions or queries.
Many prospects are dubious about calling companies on the other side of the world, as they don’t want to incur international rates. But that’s the beauty of a toll-free number. Callers can dial your number from a specific country and speak with an advisor without paying a penny.
Plus, these numbers are usually easily remembered, which is convenient for callers and can make your business more popular, resulting in better lead generation.
- How much can you afford to spend?
Of course, you want to find a vendor who provides toll-free numbers at affordable prices, but you must do your research to ensure that you get the best possible deal.
Take some time to find out about their prices, services, and any packages they offer to determine whether or not they can accommodate your business needs. And always set yourself a realistic budget and stick to it.
- Which service provider will you use?
So many vendors provide toll-free numbers today, deciding who to order from can be easier said than done.
Ideally, you want to choose a provider that offers a comprehensive range of toll-free numbers and guarantees competitive tariffs.
G-Tele is the number one provider of toll-free numbers in more than 100 countries. Though not something you can expect from all vendors, they offer value-added services, such as professional voicing, call recording, call conferencing, translation services, hosted PBX services, and more.
To find out more about their international toll-free numbers or to discuss your business requirements in further detail, contact G-Tele.
