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How To Apply The Kotter’s Advanced Eight Step Change Model

Kotter’s model for change

Changes to the organisation as a whole are called organisational changes. Organizational changes include everything from employees to corporate goals to service offerings to operations that significantly alters the way things are done in the firm. It covers a lot of ground.

You must first decide what kind of organisational change you are implementing before you can develop a game plan for change management. Then you’ll be able to put in place an effective change management strategy for maximum impact. Organisational development tools can be selected based on the sort of change that is occurring. Check out the Kotter’s model for change to know more about it in detail.

Eight Steps Involved In Kotter’s Change Model

  • Creation Of An Urgent Situation- According to Kotter’s findings, many attempts at organisational change fail since a feeling of urgency was not established or maintained. Maintaining the status quo is human nature, so make the change seem vital.An example of the argument made to employees by Company X is as follows.
  • Designate Changed Leaders and Build A Coalition- It is impossible for one individual to lead a transformation. Changes in an organisation require input from many leaders, according to the Leadership and Management change concept. Managers, supervisors, and team leaders should be part of your steering coalition. Start using Kotter’s 8-step transformation model’s Select Few + Diverse Many premise.
  • Use Documentation To Form A Strategy- If you tell your staff to support a change, they will get frustrated and resentful, which is the last thing you want. The operative word here is “volunteer.” Begin by creating a sense of anticipation in order to elicit receptivity from the audience. The “Have To” + “Want To” concept separates the volunteer army from the governing coalition. In order to support the transition, “volunteers,” or workers who wish to be part of the transformation, were invited to get on board.
  • Generate Excitement With The Assistance of Your Team-  There are always going to be roadblocks in the way of progress. Consider potential obstacles as you plan for change and as the transition progresses so you can devise a strategy for getting over them. Consider the reasons why previous endeavours failed. What may have been done differently? Recognizing prior failures not only aids in the development of a stronger plan, but it also demonstrates to your team that you are ready to own up to your mistakes and try to improve.
  • Removing Barriers With Action- There are always going to be stumbling blocks in the way of progress. Examine alternative obstacles as you prepare for transformation and as the change progresses so you can devise a strategy for getting over them. Consider the reasons why previous attempts failed. What else might have been done to make things better? In addition to helping you build a stronger plan, admitting past failures tells your company that you are ready to own up to your shortcomings and seek to enhance. Employees’ resentment is frequently a roadblock. Instead of imposing your will on others, strive to understand their hesitation.
  • Generation Of Short Term Wins- It doesn’t matter what you consider an accomplishment, as long as it’s something positive. Building and maintaining excitement is easier when you keep track of and celebrate your progress throughout the transition. Have you ever tacked on simple things to your to-do list only to feel accomplished when you cross them off? Use the same approach here. Make small but attainable objectives for yourself and utilise your successes to spur on further progress. Take the time to thank your teammates for their contributions when you celebrate a win.
  • Enable New Norms- Before a company can completely embrace a change, the culture and processes must be integrated. Accelerate says that “accelerators 1-7 are all about developing new muscles.” The final stage in Kotter’s 8-step transformation paradigm is to keep those new muscles strong. It’s crucial to provide on-going training until the change becomes second nature. Leaving your team very quickly puts you at danger of them reverting to old habits and losing the strength you worked so hard to achieve.


You may utilise Kotter’s 8-step change model for everything from moving to Salesforce to changing pay packages to adding new employees. To avoid future difficulties, plan ahead and seek out the help of the appropriate instruments for organizational change.

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