Educational website design is one of the easiest components a business can miss.
Calling school a business may sound odd, but educators need to put themselves in this mindset. You are exchanging knowledge for pay, and what you have to offer is valuable.
Don’t sell yourself short by neglecting your online school’s presence. In this digital era, there’s no better strategy for attracting students than marketing schools online.
That’s why we’re telling you everything you need to know about the best website design ideas for 2022.
A Website Builder
You don’t need to come up with your website design ideas out of thin air. A web design service like Wix, Squarespace, or Network Solutions will do all the heavy lifting.
Each website builder’s price model offers you a wide range of options. This means choosing design styles, storage space, video hours, and more.
It all depends on how much you want to pay. Compare your options to decide which is best for marketing schools online.
Detail is Key
You’ve probably heard the old adage, “Less is more.” Well, not in the case of educational website design.
Education is a huge investment of one’s time and money. The last thing you want to do is ignore details about everything that makes your school unique.
You want to paint as clear a picture of your school as you can, especially for those who are have not yet visited the campus.
Rather, having details about the culture, atmosphere, and strengths of the school may encourage prospective students to visit. Here are a few elements you’ll want to include on your website:
- virtual tour of campus
- catalog of courses
- staff directory
- student testimonials
- success stories of graduates
- opportunities for employment such as work studies or internships
A Deliberate Strategy for Organization
Don’t let visitors get lost in all the nitty-gritty details. Instead, anyone designing website pages should make them easy to navigate.
First, you’ll need to establish the importance of all your information. What do prospective students or parents want to see first when they click on your website? Financial aid? Undergraduate programs?
The most important information should all be accessible from the homepage.
Photos and Videos
When it comes to designing school websites, you’ll want plenty of visual aids. That’s why it’s a good idea to consider a photographer or videographer.
These professional shots will not only grab the attention of people who otherwise may have scrolled past, but they will give your school credibility. People will perceive your school as polished, professional, and modern.
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Educational Website Design
Designing school websites is a huge undertaking. You have an endless number of decisions to make when it comes to design styles, the organization of information, and more.
Hopefully, these tips offer you a solid stepping stone into designing website pages. The effort is worth it for the amount of new traffic you’re bound to attract.
For more tips on educational website design and business, keep exploring our site.