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Three important aspects of an excellent web design

What constitutes an excellent web design? This is a question that has been asked in the web design business for a long time and to which no precise solution has been given. This is due to the fact that what makes a great web design differs from person to person.

Someone may argue that these aspects are required in a web design, while another may argue that there are more factors that contribute to a great web design.

As a result, we at Inspirenix Web Design Sri Lanka, a top online design company in Sri Lanka, performed extensive study and identified the three most widely accepted aspects of a successful web design.

1. Selecting the appropriate call to action.

When it comes to outstanding web design, one of the most critical factors is choosing the right call to action. If you choose this incorrectly, your entire website will fail.

This is because a call to action is something or an activity that you want your website visitors to do when they come to your site. A call to action can take several forms:

  1. Press a call now button.
  2. Fill out a contact form.
  3. Something should be downloaded.
  4. Click the “Buy Now” button.

If you get this wrong during the web design phase, your entire website will fail since your visitors will not take the desired action.

If you’re selling a product on your website, for example, your call to action should be a “add to basket” or “purchase now” button. It would be less effective if you included a “call us” button. This is because the majority of people who come to your website to buy your goods will not call you; instead, they choose to purchase the product directly from the website because it is more easy.

As a result, when it comes to what creates a great web design, picking the right call to action is crucial.

And, as a bonus advice for all web designers, especially rookie web designers, always obtain your client’s perspective on what their call to action should be, as picking the right call to action will help them reach their website goals.

2. The overall navigation of the website.

The sole factor that assists your website visitors in navigating through your website is the overall navigation.

To get this part of the web design process perfect, all you have to do is keep it simple and orderly at the same time keeping the website functions responsive on all devices.

There are a lot of websites on the internet that are poorly organized and overly confusing. This will make it extremely difficult for visitors to navigate through the site, causing them to leave and increase your bounce rate.

To make it easier for your visitors to figure out where everything is, you can use submenus in your main navigation and provide an organized sitemap in your footer.

If you offer a variety of services and products, for example, you can put all of them under the main menu “services” and all of the products under the main menu “products” as submenus. Your website will become more organized, professional, and user-friendly as a result of this.

3. The overall look and feel of the website.

The overall website theme and design can be defined as the most significant factor of what makes a web design excellent, as the overall theme and design, like picking the right call to action, plays a major role in the website’s success.

Let’s pretend you’re creating a website for an older audience. Your website’s design and theme must have aspects that draw visitors in and encourage them to spend time on it. This can be accomplished by using the appropriate colors, images, and information. If you use bright colors and a flashy design with a lot of animations, which younger audiences enjoy, the website will not be as effective.

Also, if you’re a web designer who provides services to clients, you can include this in your web design project proposal to assist convert clients by boosting their trust in you.


The elements that form a successful web design are not confined to these three, and not everyone will agree on them. However, these three factors recurred the most throughout our investigation. We are confident that now that you know the three most frequent characteristics that constitute a great web design, you will integrate these elements and take your web design to the next level.

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